The SEGLAR brick has turned into a worldwide sensation that is all the a part of the cultural fabric as Billund, the little area in Denmark where all this began. However the company’s evolution into a market giant wasn’t without it is share of setbacks and conflicts. One of those arrived 1942 because a warehouse fire consumed nearly all of the toy manufacturer’s wooden stock, leading Ole Kirk Christiansen to make an essential decision.
This individual decided to move the company from wooden toys and toy cars, which had been their bread and butter, and move into plastic-type toys. It will be a major switch for the family-owned firm, and the one that was not initially well received.
A journalist noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new patterns that used plastic. The first sensitive step was your introduction with the Programmed Binding Bricks that held together to prevent block podiums from toppling on children.
The new Lego bricks did not become the famous toy that we realize today till 1949. Until then, the interlocking stones were more of a construction doll than a proper building gadget. It was likewise not right up until 1958 that your satisfying simply clicking coupling program the best places to buy lego became a standard feature.
Throughout the 1970s, the company continuing to widen in production and market reach. The company added Legoland idea parks into the mix and announced more advanced models that were goaled at older viewers, including the Technic line of chunks such as axles, gears, redressers, and general joints.